Stetson Untamed puts western landscape notes into three $38 eaux de parfum

Open Sky, Wild Sage, and Free Rein launch August 31, 2026 as 75 ml EDPs with matching body sprays, shot through with juniper, sagebrush, and vetiver.

Three bottles, one western brief

Stetson and Scent Beauty put Untamed on the calendar for August 31, 2026: three men’s eaux de parfum—Open Sky, Wild Sage, and Free Rein—plus matching body sprays. Each scent takes a western landscape as its brief instead of chasing one signature cologne. Matthew Noszka fronts the campaign. The pricing stays everyday: $38 for 75 ml EDP and $11 for the body sprays, with Stetson.com listed alongside Walmart and JCPenney.

Open Sky, Wild Sage, Free Rein

Open Sky opens on citrus splash and mountain blue juniper, moves through desert clary sage and cedar leaf, and finishes on American oak wood with tonka. Wild Sage starts with orange peel and cinnamon bark, runs wild sagebrush and lavender bud in the heart, and lands on cedar and amber woods. Free Rein leads with desert prickly pear and wild verbena, then American prairie moss and lavandin, with patchouli leaves and vetiver smoke underneath.

Western bottles, ready to wear

Untamed is Stetson translating landscape botanicals into a three-scent men’s lineup you can actually buy without a specialty detour. Wild Sage is the bottle in the hero still—opaline glass, western light, the scent lined up with the brand’s own photography.